Uncovering Your Retail Business' Potential
Retail experts agree that the only true indicator of a store's potential is accurate traffic data. That's why we've built a unique roster of products and services to help traffic-based businesses acquire and analyze the information they need.
As the world's foremost provider of retail information, ShopperTrak supplies footfall-counting technology and analysis tools to a wide range of blue-chip clients - from retailers and malls to casinos and entertainment companies. With our help, these businesses are able to measure and evaluate labor efficiencies, conversion rate changes, advertising and marketing efforts, store design and remodeling projects, merchandise changes, training programs, and other budget-intensive strategic initiatives.
In addition, we also compile and publish a set of proprietary industry reports, including the ShopperTrak Retail Traffic Index (SRTI) and the National Retail Sales Estimate (NRSE), that have become essential reading for anyone who wants to understand current shopping trends.
Click title to launch video. (If you do not have Flash 9, get it now.)
ShopperTrak Reports Total U.S. Foot Traffic Falls 4.9 Percent for Week Ending December 27
CHICAGO – December 24, 2008 – ShopperTrak’s retail traffic index (SRTI) today reported that total U.S. foot traffic for Christmas week (12/21 – 12/27) fell 4.9 percent as compared to the same period in 2007, while the company’s retail sales estimate (NRSE) reported a strong 21.2 percent retail sales increase for the week.
ShopperTrak Predicts 9.9 Percent Retail Traffic Decrease for 2008 Holiday Season
CHICAGO – November 19, 2008 – ShopperTrak RCT today predicted that the upcoming holiday season may not be merry and bright for all, as retailers will most likely feel the sting of a lagging economy and lowered consumer confidence during this critical shopping period. According to the company’s Retail Traffic Index (SRTI), total U.S. foot traffic during the 2008 holiday season is expected to decline a dramatic 9.9 percent as compared to last year, while the company’s National Retail Sales Estimate (NRSE) is forecasting a slight 0.1 percent increase – both record lows.
