Toolbox Marketing - Croydon, Whitgift shopping centre

Date: 26 Jun 2009

Retail marketing specialists, Toolbox Marketing, have won the marketing contract for the Whitgift Centre in Croydon. Asset manager Vale Retail described the marketing company as being the 'Best of Class'.

The 120,000 sq m centre is one of the largest shopping centres in the UK; and within the Greater London area is second in size only to Westfield London. Toolbox Marketing will be providing consumer and B2B marketing for the Whitgift, so providing strategic marketing advice and managed services to the centre management team as well as delivering a full retailer relations programme and corporate leasing brochures.

Chris Willans of Vale Retail, says 'We haven't worked with Toolbox Marketing before but have become increasingly aware of their excellent reputation and the respect they have earned in the marketplace. They have a clear understanding of consumer behaviour and know the importance of adapting strategy to what is happening in the wider economy.

'We are working with a whole new team for the Whitgift - we really want the best of class in all areas. We have therefore contracted an impressive list of experts alongside Toolbox Marketing: Jones Lang LaSalle, Lewis Commercialisation, Coverpoint Consultancy, DTZ and Montagu Evans. I am looking forward to exciting times ahead!'

Toolbox Marketing's Group Managing Director Michelle Buxton says 'The Whitgift is one of the largest centres in the UK, so presents a really exciting challenge for us. I'm looking forward to working with such a comprehensive range of industry experts on this pivotal project.'

The Whitgift is the third shopping centre contract that Toolbox Marketing has won this month. The other's are the Aladdin centre, Kiev and Four Seasons shopping centre, Mansfield.

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