BCSC - General - Purple Apple Marketing Awards
Date: 01 Jul 2002
BCSC, the retail property organisation, is celebrating its 10th anniversary of the prestigious Purple Apple marketing awards with the launch of new judging categories, size bands and simplified submission procedures. The awards programme, which is endorsed by The Marketing Society, has also been remodelled and expanded to include two new categories. It will be formally launched at a BCSC workshop seminar and luncheon to take place at the Institute of Directors on 2nd July 2002.
Submissions for the awards, which will now recognise 12 categories of marketing, PR and advertising efforts, must be made by the end of November 2002. Entries can be submitted by developers, centre managers, marketing managers, town centre managers or agencies providing marketing services to the 1,500-plus shopping centres, outlet centres, retail parks and identifiable retail destinations in the UK.
The Purple Apple Awards, which are sponsored by a host of leading property companies will be announced and presented at the BCSC Shopping Centre Management Conference which takes place in Manchester from 3-5 February 2003.
Comments Christina Rowe, marketing manager of thecentre:mk and a new member to the organising committee for the Purple Apple Awards:
“The BCSC Purple Apple Marketing Awards exist to recognise and reward effective shopping centre marketing. In the 10 years since their inception the awards have gone from strength to strength and a Purple Apple is now widely regarded as the most prestigious award in the UK shopping centre industry. This year there are both additional categories and centre size bands to accommodate interest from the entire spectrum of shopping centre and retail properties.”
Comments Mark Garrad, chairman of The Marketing Society:
“We’re delighted to endorse this major marketing awards campaign. The shopping centre industry provides a very visible platform for UK plc in terms of competition in attracting customers and building brands and loyalty.
Good marketing campaigns make a major difference to shopping centres and retail parks. As competition between them increases, those campaigns will play a definitive role in delivering customers and keeping them ahead of the competition.”
The Purple Apple award categories include: Overall Marketing Campaign, Media Relations, Best Single Event, Opening/Relaunch/Refurbishment, Town Centre Management Initiatives, Community Relations, Effective Internal Communication, Centre Productivity, Innovation, Effective Sales Promotion, Customer Care and Best Single Advertising Campaign. As in previous years, entries can qualify for a Purple Apple Award or for a Merit Award depending on the number of points awarded by judges. However, this time, they will be considered in one of four different centre size bands.
The Purple Apple Awards are being sponsored by a host of leading property companies including British Land, Experian, Footfall, Grosvenor, Jones Lang LaSalle, Land Securities, Slough Estates, The Mall Corporation and Workman & Partners.
Joining the awards committee this year is David Riddiford, Buying & Merchandising Director of Selfridges; Iestyn Roberts, former commercial director for BAA McArthur Glen representing The Marketing Society; Kate Mason, Marketing Manager for Meadowhall Shopping Centre in Sheffield and Cyril Gates, Executive Director of the Society of Consumer Affairs Professionals. They join Andrew Rollings, Retail Director of Whiteley Village and Sean Kelly, Account Director at property PR firm Halogen.
Adds Rowe:
“Marketing should be respected as an investment. These awards recognise the contribution that marketing makes to the success of a scheme in an industry that is still waking up to its potential. A larger number of people – around 20% of the population – work in the retail industry. An even larger number of people are customers. Advertising, marketing and PR campaigns that attract, differentiate and deliver in the retail property industry deserve acclaim.”
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